2023

Safe Transport for all Victorians

Safe Transport Victoria

CHALLENGES

Safe Transport Victoria is the transport safety regulator that manages compliance, accreditation and registration for commercial passenger vehicles, buses and the maritime sector.

The Victorian Government needed revamp their current website with a strategic approach to content mapping and user experience to better communicate safe transport for all Victorians.

Another challenge STV faced was not having effective tools to make regular and important updates to the website that remained engaging for the user.

STRATEGY

Grindstone’s concept for the STV website focused on an improved User Experience in structure, content and tone and introduced customer focused branding to assist with the easy navigation of information in a complex environment.

OUTCOMES

Grindstone’s approach to the challenges of making STV’s website more user focused, whilst developing tools to allow for easy and simple updates meant we delivered an outcome that far exceed client expectations. The new online experience has provided STV with a clear tone of voice and a reputable source of information in aiding safe transport for all Victorians.