Midsumma is Victoria’s premier queer arts and cultural Festival, for and by LGBTQIA+ communities. The Midsumma Festival consists of a program of over 130 visual arts, performance, film, parties, sports, talks and social events.
Grindstone was engaged to refresh and revitalise the user experience and visual appeal of the Midsumma website inline with the recently launched refreshed Midsumma brand identity.
Grindstone worked on the information architecture to streamline the sitemap and user pathways. Extensive design was applied to the user interface to create an immersive online experience to showcase the vast range of year round programs and the Midsumma Festival.
The new website is a celebration of the new brand - bringing to life the welcoming, bold and fluid personality of Midsumma Festival.
- Information Architecture
- UI Design
- Web Development