2022

A creatively curated brand and website

Lorne Sculpture Biennale

Challenges

The Lorne Sculpture Biennale (LSB) is a vibrant festival celebrating the best of Australian and international sculpture. This 7th edition offers a new curatorial blueprint for the Biennale. Through innovation and visual reference, artistic genesis delves into the fabric of the village – producing works worthy of their entrance into the world of international biennales.

To attract bigger interest, retain and increase high calibre artists , and generate more funding, LSB required a new, creatively curated brand presence to match its world-class status.

Strategy

The event explored the intersection of nature, history and social connection to Lorne and the Great Ocean Road through the theme ‘A spirit of place’. 

This year, as in the past, a sculpture trail along the beach foreshore was created from south to north. The 16 artists had their own ‘precinct’ for their project; a transformed space where artists took ownership of their environment to create new experiences.

Inspired by the theme, geographical trail and specific precinct spots reserved for each sculptor, Grindstone developed a contemporary pattern comprising 16 dots representing each artist’s unique stories and participation in the festival.

Outcomes

The website brings the concept to life by adding transitions to each dot on the homepage, linking to the artists’ pages.  

Collateral includes the event catalogue, large format precinct and roadside signage, posters, and more.

Grindstone provided the majority of this work pro bono, in support of our arts industry in these particularly challenging times.

Design Services

Graphic design

Brand Development

Design

Collateral Design

UI Design

UX Design

Web Development

Publication Design

Signage Design

Production Management

Visit Website
"As an event presenting within the visual arts space, it is important to have a clear visual brand that is both easily recognisable as well as being contemporary and aspirational. The visuals and branding developed by Grindstone for Lorne Sculpture Biennale 2022 achieved all these things. The ‘Biennale Blue’ has provided a visual framework for Biennales of the future. The style worked particularly well for us in signage and in our social media posts – with the blue providing an equally startling contrast in the streetscape as well as in a social media feed." Stacie Bobele, Program Manager
"The clear and concise design of all our design assets from advertising to signage to our catalogue provided LSB2022 with a slick and professional identity that will assist in moving our event into the realm of global Biennales in the future. The efforts of Grindstone went well beyond branding and extended into web design and support, as well as project management and liaison with printers and other marketing asset providers. Advice and assistance were always provided in a timely manner with warmth and generosity. For this, we are deeply appreciative." Stacie Bobele, Program Manager