A creatively curated brand and website
Lorne Sculpture Biennale
The Lorne Sculpture Biennale (LSB) is a vibrant festival celebrating the best of Australian and international sculpture. This 7th edition offers a new curatorial blueprint for the Biennale. Through innovation and visual reference, artistic genesis delves into the fabric of the village – producing works worthy of their entrance into the world of international biennales.
To attract bigger interest, retain and increase high calibre artists , and generate more funding, LSB required a new, creatively curated brand presence to match its world-class status.
The event explored the intersection of nature, history and social connection to Lorne and the Great Ocean Road through the theme ‘A spirit of place’.
This year, as in the past, a sculpture trail along the beach foreshore was created from south to north. The 16 artists had their own ‘precinct’ for their project; a transformed space where artists took ownership of their environment to create new experiences.
Inspired by the theme, geographical trail and specific precinct spots reserved for each sculptor, Grindstone developed a contemporary pattern comprising 16 dots representing each artist’s unique stories and participation in the festival.
The website brings the concept to life by adding transitions to each dot on the homepage, linking to the artists’ pages.
Collateral includes the event catalogue, large format precinct and roadside signage, posters, and more.
Grindstone provided the majority of this work pro bono, in support of our arts industry in these particularly challenging times.