2020

Leaders in healthcare

South West Healthcare

Challenge

Grindstone was engaged by South West Healthcare to plan and deliver a new public-facing website; primarily to position the organisation as a future-focussed health service, and to grow trust from patients and clients.

Priorities were to improve navigation and back end systems; and create a modern, engaging and accessible experience.

Strategy

The website needed to deliver a well-functioning platform that is easy to use for patients, and enables staff to create referrals, provide feedback and easily publish information and news articles.

Following stakeholder engagement surveys and workshops, Grindstone presented findings and recommendations to the client. Together, we developed IA wireframes for the client to review and approve. Grindstone then created the UI design and implemented the website using WordPress CMS.

Outcomes

The new website’s functionality and aesthetics deliver on South West Healthcare’s vision of being “leaders in healthcare”, and has had over a quarter million visitors since launch in December 2020.

Grindstone also refreshed the logo and colour palette to align with the organisations objectives.