A Solution That Stops The World
Disc Brakes Australia
Disc Brakes Australia (DBA), Australia’s largest manufacturer and wholesaler of aftermarket automotive braking components engaged Grindstone to develop a new online product catalogue. Interactive and content rich, it aligns with modern digital marketing and e-commerce strategy across the global Automotive Aftermarket segment.
Grindstone’s collaboration with DBA was centred around a strategic enhancement of DBA’s e-commerce capabilities through a design-thinking approach. This involved the seamless integration of Woo-Commerce functionality into the existing backend of their WordPress website. This integration was combined with the development of a digital merchandise master file, ensuring consistent and dependable data throughout DBA’s online catalogue.
To enhance user experience, the implementation of REGO search simplified consumer access, while tailoring specialised search options for trade users also became an important consideration. The customisation of geolocation features significantly enhanced market relevance and global presence.
This comprehensive strategy not only optimised the overall user experience but also streamlined backend management processes. It has paved the way for future advancements, including the potential integration of a CRM system for real-time inventory and pricing information. As a result of this collaboration, DBA now possesses a robust digital foundation to support continuous growth and evolution as the business evolves.
The delivery of an information rich content catalogue has proven to be a revolutionary tool for DBA, aiding in digital marketing activities and enhancing customer service. Having all information available for an individual SKU on a given product landing page helps answer all consumers’ questions about a product and allows for confident purchasing decisions.
The new catalogue has provided the tools DBA needs to ensure a consistent and up-to-date digital presence, not only across its own digital infrastructure, but also allows for easy data transfer to key distribution partners.
User Experience Design
User Interface Design