Barwon Health


The former Ford factory in Geelong, famous for its mass rollout of cars, is currently home to a streamlined, mass rollout of Covid-19 vaccinations, in the race towards State vax targets.

Presented with a derelict shell, part of the former Ford factory in Norlane, Grindstone was engaged to visually transform a large, open space into a warm and welcoming COVID-19 vaccination hub to service the Geelong and Surf Coast region.

Our brief was to create a balance between engaging visual design, and clear informational, and wayfinding content.


Grindstone had developed a visual identity for Barwon Health’s public facing COVID-19 microsite, and rapidly applied this to the vast signage collateral for the new hub.

The illustrative, human-centric and approachable style provides a warm and welcoming atmosphere, inducing a sense of trust and calm in what can be a confronting experience for many in the community.


From inception to installation, Grindstone managed the full process for Barwon Health and delivered within the tight timeframe of a couple of weeks before opening, in addition to creating the vast suite of artwork.

The indoor and outdoor signage includes large format wall decals, Aboriginal cultural applications, corflutes, window etch film, floor decals, pull up banners, hanging directional signage, A-boards plus more. The visual identity has also been applied to other collateral such as flyers and vaccination cards, and Grindstone continues to develop further items as required by Barwon Health.


Website Design

Website Development

Signage Design

Wayfinding Design

Graphic Design

Production Management

Grindstone has played a prominent role in supporting major public health services in Victoria in their pandemic comms, right from the first outbreak. From public and staff campaigns to vital online portals for hospital-related COVID-19 information, we have been highly responsive to the rapidly evolving crisis for our clients. We’ve helped them upskill staff on the proper use of PPE, and created video content to illustrate chains of transmission to the community. We’re super proud to see our work in this space appearing on national news channels on a daily basis, as the state grapples with the new variant and a mass vaccine rollout.
Since the Ford vaccination hub launched, the COVID-19 website has had over one million visitors, averaging 450k per month.