2020

Opening Campaign

Barwon Health North

Challenges

Barwon Health North bridges the gap between the community health setting and the acute setting at University Hospital Geelong.

A prescription for creativity: a compelling new opening campaign was required to promote this state-of-the-art medical facility to the local community.

Strategy

The campaign needed to represent a healthier future for people living in the northern suburbs of Geelong and provide clear, simple messaging with a personable, community focus.

Grindstone also needed to ensure that the creative execution was unique to the service offering, whilst simultaneously demonstrating clear lineage to Barwon Health.

Outcomes

The sketch pattern of faces is community-centric in its design, offers great creative versatility and evokes a sense of togetherness.

Barwon Health’s secondary colour palette has been used for its warmth and approachability.

The campaign launched in January 2020 and Grindstone has developed a suite of creative assets, including posters, banners, flyers, door decals, print and digital adverts.