People.
Purpose.
Grindstone’s people and purpose-driven approach stems from our original vision to create integrated communications with substance, that pack a punch. This hasn’t changed for more than twenty years. We are communicators and creators in equal parts.

Gratuitous overuse of the word ‘authentic’ in our industry means we’re not going to use it here. Instead, we like to say we’re the real deal. We care about making a difference for our partners, and our capacity to listen and think deeply, draws real connections for our partners with their audiences.

Design thinking is our primary tool for solving real problems. Rooted in empathy and powered by an iterative approach to ideation, this method helps us grow understanding, change behaviour, illuminate, make a case, and reframe the way people think and act.

We have a real reputation for making complex information accessible and tackling communication challenges head on.

To do this we’ve built a unique, multi-skilled team of people who apply design thinking and Grindstone’s well-honed processes to make the seemingly impossible, real.

  • Andrew Sefton

    Andrew Sefton

    Managing Director
  • Jane Sefton

    Jane Sefton

    Creative Director
  • Matt Sabet Collins

    Matt Sabet Collins

    Creative Services Director
  • Sophie Aghdami

    Sophie Aghdami

    Brand & Content Strategist
  • Kelly Elphick

    Kelly Elphick

    Designer
  • Heath Moyle

    Heath Moyle

    Designer
  • Chris Byrne

    Chris Byrne

    UX Designer / Motion Graphics
  • Pip Thompson

    Pip Thompson

    Accounts
  • Zola

    Zola

    Top Dog
  • Ralf

    Ralf

    Chairman