Grindstone launches GEM!

It's a real GEM.

Grindstone is excited to announce the launch of its new email marketing system in 2011 - GEM!

Grindstone Email Marketing is a new system that makes it easy to target your communications, monitor your mailout's success and tailor future mailouts accordingly. Hosted on a dedicated email server, the system offers seamless and secure deliverability.

The main benefits for our clients are a higher level of visibility in tracking the movements of recipients, including opens, clicks and forwards, and greater intelligence of recipients, including ISPs and individual recipient history. A series of interactive reports allow you to monitor the results of your mailout in real time.

In addition, the capability to test your mailouts in all popular email systems, compare your campaigns over time and A/B split testing mean your communication is finely honed to maximise the success of your mailouts. You can even personalise your mailout.

We can handle all of your mailouts, including managing your database lists and sending. All you need to do is tell us what you would like to say!  We can even give you advice on the content of your mailout, or proof your material prior to sending.

This system can be used by anyone who wants to target their email communication - you don't even need to have a website.  If you do have a website, linking your mailouts to your site will help to increase site traffic and generate conversions. 

For more information on GEM, contact us on (03) 5276 1122 or click here.