Grindstone wins tender to rebrand Barwon Medical Imaging - a subsidiary of Barwon Health.

On the 10th of February, Kate Nelson, marketing manager of Barwon Health announced that the selection panel were "very impressed with [Grindstone's] presentation".  Progress on the development of the new BMI logo has been rapid with the application of the design to many items of collateral nearing completion.

The new logo represents a clean and refreshed image for BMI.  Use of a sans serif lower case typeface and a simple but relevant icon replete with a subliminal cross motif positions BMI at the forefront of the medical imaging sector.  The new identity coincides with a major updgrade of the facilities at the Geelong Hospital site.

The initial brief included the application of the new identity to the existing BMI website.  The decision has now been made to build a whole new site utilising the Grindstone CMS platform.