A new web platform for WHK

Grindstone launched two new websites in July 2009 for WHK, Australia's largest provider of accounting services to SMEs.  This follows closely on the tail of a new branding style guide for WHK.

Tracey Foster, WHK Group's Australasian Brand and Marketing Manager had this to say.

"Mix a large organisation, spread across two countries with a graphic design agency in regional Victoria and what do you get? Results!"

WHK's Australia and New Zealand websites cover 61 regional offices, and so the challenge was to create a CMS web platform that looks clean and simple, but delivers a complex level of information in a user-friendly way – both for prospective clients, and WHK site administrators.

The websites reflect WHK's new marketing style and brand evolution, also developed by Grindstone.

"It's hard to believe that in the past six months we've refreshed our brand, created an online style guide and then launched two websites.  Quite simply we wouldn't have achieved that without Grindstone.

All members of the team at Grindstone worked with us to deliver the result we were looking for. There wasn't an easy answer either.  We had stakeholders from Tasmania to the tip of New Zealand and a myriad of different requirements.

Grindstone took the time to understand us and then worked on all aspects of our brand.  From design, copywriting and photography to web development, Grindstone did it all!" (Tracey Foster)