GEM provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.

From big picture to close-up

Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?

All this and more is at your fingertips for every subscriber in your account and is updated in real-time.

Compare campaigns and spot trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

Which email systems are your clients using?

The hardest part about designing emails is making them look great in the dozens of email systems (clients) out there. Our email client report makes that a thing of the past by showing exactly which email system your subscribers are using.

When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key systems with a single click. Save yourself time and frustration by only focusing on the email systems that matter.