Customised template design

Grindstone Creative draws on its design expertise to develop a template that reflects your corporate image and tailors your mailout to suit your needs. Your template can incorporate fast loading images, have a dynamic contents list and even link to video.

We test your template in 20 of the most popular mail systems to ensure it looks consistently great.

Personalisation

Make it personal by inserting your subscriber's name, or any other data you may have captured.

Autoresponders and drip campaigns

Autoresponders make it easy to stay in touch with your subscribers without lifting a finger. Quickly build and schedule automated welcome messages, birthday greetings and other date-based campaigns. Send single emails or a sequence over time.

/ When a subscriber joins your list
/ The anniversary of a subscriber's date
/ The exact match for a subscriber's date
   (eg membership renewal or post-purchase follow up)

Send in any time zone

You have full control over when recipients will receive your campaigns.

Forward to a friend

Let your recipients spread the word virally and we'll track the results.

Campaign archive

You can have a full archive on your site that updates automatically.

A/B split testing

Our A/B testing feature makes it easy to test your email campaigns and learn from them every time.

Write two different subject lines and see which one generates the most opens. We can also design completely different emails and see which version gets the most clicks. You tell us how to decide a winner, we'll send the two options to a sample of your list and then automatically send the winner to everyone else.

Premium deliverability

Today, the most important factor in the delivery of your email is your sender reputation. If ISPs don't know you or don't like what you're sending, you won't be invited back. We're constantly working to ensure your campaign has the best
chance of reaching the inbox.

Strategies to ensure this include:

/ Human approval process
/ Support best practice 'opt-in' guidelines
/ ISP feedback loop integration
/ Smart bounce and complaint handling
/ Deliverability monitoring
/ Powerful list management features

Never touch a spreadsheet again! GEM automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Every email you send includes a single-click unsubscribe link and our preference centre feature lets your subscribers manage their own subscription. We can even customise the look and feel of the entire signup and unsubscribe process.

You can track new subscriber activity for any of your lists without needing to login via an RSS feed.

No matter what format your lists are in, we make it easy to import into your account. You can also export any list straight to Excel.

Target groups of subscribers and make it personal

GEM allows you to send unlimited mailouts to unlimited numbers of subscribers.

You can easily extend your lists to capture anything and everything about your subscribers. Whether it's address, phone number or favourite lipstick. Not only that, but you can easily personalise your emails with any of the custom data you've captured.

You can even build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.